Digital Marketing: Fundamental Concepts Of Digital Marketing

Digital marketing that can be done by comrade digital marketing agency for example has multiple channels that can be used to achieve projected results. Here we list some of the most recurrent channels in digital marketing strategies that every professional in the field should know about.


Remember the days when blogs were nothing more than virtual diaries where people posted about their personal lives? Yeah, that time is over. Of course, there are still blogs like that, but corporate blogs have gained considerable ground when it comes to visibility and authority online when it comes to digital marketing.

A company can transform part of its visitors into potential customers through this channel. A person who arrives at a corporate blog after doing a Google search may be much closer to buying the company’s product or service. Besides, to create a blog, you don’t need a lot of financial resources!

Search Engine Optimization (SEO)

SEO is an essential digital marketing practice that aims to optimize a website or blog position in search engines like Google, Yahoo, and Bing. A good SEO job requires a series of actions that start with optimizing your website to load faster in browsers to the generation of content that can bring new visitors to the company’s corporate blog. SEO’s ultimate goal is to make a website or blog appear in the top organic positions on Google, reducing the investment in paid media. Hence, it is a great way to get visitors to your website or blog!

A requirement for SEO to succeed is to focus on quality content, good keyword usage, and user experience.

Search Engine Marketing (SEM)

SEM is the acronym for Search Engine Marketing that refers to a set of Digital Marketing techniques aimed at results in search engines.

The English acronym for Search Engine Results Page, or Search Engine Results Pages — is composed of organic and paid results. Therefore, SEM actions can be done organically (SEO and Content Marketing) and paid media (such as Google AdWords and Facebook Ads). Rock Content, for example, has a blog post that brought in 2 million reais organically.

Content Marketing

Content marketing is a way to attract the target audience through relevant content and to arouse people’s interest, thus increasing the chances of capturing prospects and customers. This tactic is very valuable for a company, as it works directly thinking of the sales funnel, which is composed of three main steps:

The Top Of The Funnel Is When The Person Has A Problem They Want To Solve

Middle of the funnel: The person starts looking for possible solutions at this stage.

Bottom of the funnel: here, finally, she finds the company whose product or service can provide the solution she was looking for.

This journey must be following the company’s persona, which is the company’s ideal consumer. As the main channel of content marketing is blogs, it is possible to produce oriented content for each stage, aiming to solve the persona problem. The contents usually follow this logic:

Top of the funnel: This type of content starts with the persona’s pain. Here, the contents focus on more general themes and broad keywords, aiming for attraction.

Middle of the funnel: the content takes on a different touch, offering alternatives and tips for the persona to solve their problems. The themes become more specific and the keywords more specific.

Bottom of the funnel: This is the only stage where the content directly addresses the company, products, and services, where users are ready to purchase. Thus ends the customer journey through Content Marketing.

Thus, it is clear that Content Marketing which can be done by comrade digital marketing agency for example is not just writing articles on a blog, period, but strategically attracting the persona through the blog and generating results.