Why Is My Website Traffic So Low?

If you want to increase traffic and customer purchases on your website, you must analyze the site.  If you have an existing site, look at that.  If you have a plan for a site, look at your plan. 

Ask yourself these questions:

1. Is my site attractive and 'sticky'?  Does it make people want to stay and look around? 

If your site is a built from a standard template, it probably does nothing to attract your customers.  It may have all the necessary components, but does it look professional? 

If your prospective customer looks at this site, does she or he think the person selling the product or service is a dependable business, or does the site look like it may fold any day? 

If you don't think you can afford a professional designer, think again!  Many local web designers freelance and the prices you get for design may be better than you might imagine. 

If your needs are simple and you are a small business person, it won't cost you that much to hire a pro.

2. Does your website offer 'value' and true content?

With the advent of search engine optimization and keyword overload, some sites pull customers in by using many keywords that the customer may use in a search, thereby ranking them higher with search engines. 

When the customer gets to their site, they may find content that is not useful to them.  In fact, there is so much of this going on now that online customers are getting pretty disgusted. 

Make your content USEFUL.  We'll talk more about how to do that later on in this book!

Think about your target audience and what they may be coming to your site to see, learn or buy.  THEN DELIVER THAT!  Don't bother your customer with four pages of sales pitch in a LARGE RED FONT in BOLD AND ITALICS.
 
It is annoying, and at the very least will put your customer in a bad mood.  At the very worst, your prospective customer will leave and never come back.

• Introduction
• Is your website designed for search engine optimization?
• What is the quality and integrity of your web hosting service?
• Does your website give enough information for customers to contact you or to purchase your product or service?
• Understanding Your Target Customer
• Design A Website To Attract More Clients - Keywords
• Use Keywords in Page Titles
• Understanding Keyword Density
• Site Component Design
• Web Hosting Services and Domain Names
• Website Storefronts and e-commerce Sites 
• Are You Search Engine Savvy?
• 15 Simple Tips To Get Repeat Search Engine Traffic
• Keeping Up With The Competition
• Become A Web Sleuth
• Getting Professional Help
• Summary

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