2. Use Keywords in Page Titles

You may have noticed that, in the table above, we recommended using keywords in page titles. 

If you think of your website as a series of websites, not just a Home Page, you realize that each page of your website must be search engine optimized. 

The title of each page, the keywords you use on that page and the phrases you use in the content will draw traffic to your site. 

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. 

The biggest mistake made by small business owners when they design their website is the one that places their business name in every title of every page. 

Most of your prospective customers don't know or care about your business name until after they have looked at your site and decided it is worth book marking. 

So, while you may want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. 

Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

• Introduction
• Why Is My Website Traffic So Low?
• Is your website designed for search engine optimization?
• What is the quality and integrity of your web hosting service?
• Does your website give enough information for customers to contact you or to purchase your product or service?
• Understanding Your Target Customer
• Design A Website To Attract More Clients - Keywords
• Understanding Keyword Density
• Site Component Design
• Web Hosting Services and Domain Names
• Website Storefronts and e-commerce Sites
• Design A Website To Attract More Clients
• Are You Search Engine Savvy?
• 15 Simple Tips To Get Repeat Search Engine Traffic
• Keeping Up With The Competition
• Become A Web Sleuth
• Getting Professional Help
• Summary

Other Articles: