3. Understanding Keyword Density

Don't overdo your keywords, but be sure you do use them ENOUGH throughout the content on your pages. 

If you repeat your keywords every other word on every line, your site will probably be rejected as an artificial or spam site. 

This is where keyword 'density' comes in. 

Keyword density is always expressed as a percentage of the total word content on a web page.  

Let's say you have one hundred words on your web page (not including HMTL code), and you use a keyword five times in the content. 

To find the keyword density on that page, you will first have to divide the total number of keywords by the total number of words on your web page.

In other words:    10 divided by 100 = .05.

Now use the result of that calculation (.05) to derive your keyword density.

Because keyword density is a percentage of the total word count on the page, you need to multiply your results above by 100. 

0.5 x 100 = 5% 

You should strive for a keyword density between 3% and 5% to attract the attention of search engines but not overdo it to the point where you site may be considered a spam or artificial site.

Remember, that you need to apply this calculation to every page on your site.

Whether you are using the same keywords or another set of keywords that relates to a different product or service, if your pages are between 3% and 5% in keyword density, you will attract the clients you want. 

If your page has many pages and the content is lengthy, don't lose your eyesight trying to find and count all the keywords. 

Just follow these simple directions:

• Copy and paste the content from an individual web page into a word processing software program like Word or Word Perfect.
• First, go to the 'edit' menu and select 'select all'.  Now go to the 'tools' menu and select 'word count'.  Write down the total number of words in the content of that page. 
• Now select the 'find' function on the 'edit' menu.  Go to the 'replace' tab and type in the keyword you want to find.  'replace' that word with the SAME word, so you don't change the text. 
• Remember, all you want to do is count the words.  When you complete the replace function, the system will provide a count of the words you replaced.  That is the number of times you have used the keyword in that content. 
• Using the total word count for the page and the total number of keywords you found and replaced, you can now calculate your keyword density. 

4. Make your content USEFUL

- You may be able to attract customers to your site by using keywords and phrases, but when they get there, you have to get them to buy your product.

If your customer is not ready to buy on the first visit, you want them to stay on your site long enough to see its value and to book mark it so that they can buy the next time they visit. 

Site value does not have to rely solely on products and services.  You can also provide valuable information. 

For example, Governors Tee Shirts might have a page with some articles on how to make your own tie-dyed tee shirts. 

A site that sells cookware, might have a page with some great recipes. 

• Introduction
• Why Is My Website Traffic So Low?
• Is your website designed for search engine optimization?
• What is the quality and integrity of your web hosting service?
• Does your website give enough information for customers to contact you or to purchase your product or service?
• Understanding Your Target Customer
• Design A Website To Attract More Clients - Keywords
• Use Keywords in Page Titles
• Site Component Design
• Web Hosting Services and Domain Names
• Website Storefronts and e-commerce Sites
• Are You Search Engine Savvy?
• 15 Simple Tips To Get Repeat Search Engine Traffic
• Keeping Up With The Competition
• Become A Web Sleuth
• Getting Professional Help
• Summary

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