Understand why Search Engine Ranking REALLY DOES matter

As we said before, you can't just submit your web pages to a search engine and expect your ranking to soar.  But, why should you even CARE about this?  If the search engine is capturing and displaying your website, why does it matter where you are ranked? 

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results.

So, YES…it does matter where you are ranked!

Almost everyone using the internet uses one of the top 6-7 search engines, and these search engines attract more visitors to websites than anything else every could or will.

There are too many websites for your customer to review on their own.  They WILL depend on the search engine to find what they need, namely YOUR SITE!

A few well-placed keywords can provide more traffic than any expensive online or offline advertising.

Consider these facts. When customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

• First and foremost, they find their site by using a search engine
• Secondly, they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend

The most popular way to find a site (by search engine) represents more than 90% of online users.  In other words, only 10% of the people looking for a website will use methods OTHER THAN SEARCH ENGINES!

If you take search engines seriously, you will never go wrong!

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