The Right Way And The Wrong Way To Get Business Opportunity Leads

- And How To Use Paid Leads Effectively

In the 'old days' of finding business opportunity leads, many people would just put signs up all over their neighborhood advertising their business. Or, they would use more expensive versions of offline advertising like classified ads, print ads in magazines, or even possibly radio or television advertising. Direct marketers would purchase mailing lists and mail out their offers. These can be effective, but most of them cost money that the small business start up may not have. Or they require a certain skill set that those starting out with their own small business just don't have.

Fortunately, in the 'internet age', there are easier ways of getting leads. You can buy leads, and you can generate your own leads.

Buying business opportunity leads is probably the easiest way to get started, but there's a few things to know about it to really achieve success in turning those leads into signups in your business opportunity.

Most of the time, these leads will be plugged into an autoresponder sequence, perhaps one that has been set up by your company. If your company doesn't have one, you should create one. An autoresponder is simply a way to contact your prospects by email over a specified time interval. It happens automatically, hence the name!

However, to really convert these leads, who are probably getting a lot of autoresponder messages about the next best business opportunity they should join, you need to contact them by phone. This takes a certain mindset, and most people don't like cold calling leads. For this reason, I call this method the 'wrong way' to get business opportunity leads. But to clarify that statement, it's not really wrong, if you're prepared to phone your leads as well as using an autoresponder. That can yield great results, it's just that most people don't like doing it - and don't do it. If you're on of these people, save your money. Most lead companies charge upwards from $50 to hundreds of dollars to purchase leads, and you don't want to be throwing money away if you're not going to call them.

An alternative to buying business opportunity leads is to generate your own. This is done by having a website set up to get people interested in your own opportunity, and to get them to sign up specifically to getting your own email messages. This has a huge advantage to buying leads as they have taken the action themselves - and it is specific to your opportunity. So, they will be expecting your information, and they will have less of an innate opposition to what arrives in their inbox. Most really successful MLM and internet marketers generate their own business opportunity leads.

Of course, to do this, you need a website. There are a lot of other articles on this site on building a website, and it's not as difficult as it may seem. There are a lot of programs out there that allow you to build your own website without knowing any html or other tech details. And there are also a lot of articles on this site on how to get traffic to your website. Another advantage to having your own website is that you aren't tied to any one business opportunity, and you can earn income from contextual advertising like adsense if you create articles and other content on your website.

If you'd like a step by step guide to creating your OWN opt-in leads, complete with a 400 day follow-up autoresponder series written by a successful home business marketer, a professional sales page for lead generation, and a complete website where you can showcase your programs, click here. Best of all - it's free!